ITB China Shanghai

ITB China, a leading trade fair in the travel, tourism, and hospitality industry, is held annually at the Shanghai World Expo Exhibition & Convention Center. Since its launch in 2017, the fair has established itself as an indispensable B2B platform, organized by Messe Berlin Exhibitions Shanghai Co., Ltd. It attracts professionals and exhibitors from around the world who come to network, explore business opportunities, and exchange the latest trends and developments in the industry..

ITB China showcases a wide range of the travel sector, from countries and destinations to tour operators, booking systems, and transportation, extending to hotels and other service providers aiming to enhance their customers' travel experiences. The fair offers deep insights into the various aspects of the global travel and tourism sector, enabling participants to discover the latest products, services, and innovative concepts and trends.

A significant focus is on Business Travel, which, along with Leisure Travel, forms a central and profitable segment. With the globalization of the economy, business travel has gained increasing importance. ITB China serves as a platform for exploring new trends, concepts, and collaborative opportunities in this area.

The fair is of great importance both for trade visitors and the general public. It provides an opportunity to learn directly about travel destinations and gather inspiration for future trips.

Equipped with state-of-the-art infrastructure and technology, the Shanghai World Expo Exhibition & Convention Center meets the diverse requirements of exhibitors and visitors. Its central location in Shanghai makes ITB China highly accessible internationally and provides an attractive backdrop for the global gathering of the travel and tourism industry.

In summary, ITB China is a key event for stakeholders in the global travel and tourism industry, acting not only as a business platform but also as a forum for the exchange of ideas and innovations that shape the future of travel.

The ITB China will take place on 3 days from Monday, 27. May to Wednesday, 29. May 2024 in Shanghai.