IMATS Los Angeles Pasadena

The "IMATS Los Angeles," or International Make-Up Artist Trade Show, is recognized as one of the leading events in the world of cosmetics and make-up design. Established in 1997, IMATS has become a global forum that brings together experts and enthusiasts from the make-up industry. Held annually at the Pasadena Convention Center in Pasadena, this fair attracts numerous visitors, including professionals from the film, fashion, and beauty sectors..

Hosted by the Make-Up Artist Magazine, this platform serves to present and discuss the latest trends, products, and techniques in the make-up field. Particularly noteworthy are the extensive educational programs, live demonstrations, and the introduction of innovative products and services. IMATS is distinguished by its close connection to the entertainment industry in Los Angeles, making it a significant meeting point for make-up artists from film and television.

At IMATS in Los Angeles, a multitude of products and services from the make-up and beauty industry are showcased. These include professional make-up products such as foundations, concealers, eyeshadows, lipsticks, blushes, and much more. Also featured are special effects products, like prosthetics, latex applications, and artificial blood products, which are especially used in film and television. High-quality brushes, sponges, and other tools for professional make-up application are present, as well as skincare products including moisturizers, primers, and cleansers. The fair also introduces the latest developments in digital make-up and technology, such as airbrush systems and digital make-up design tools, along with hairstyling products, including wigs and hairpieces. In addition to professional offerings, articles for everyday use and personal beauty routines are also highlighted.

A highlight of the fair is the "Battle of the Brushes" competition, where emerging talents have the opportunity to demonstrate their skills and gain international recognition. The participants come from various industries, particularly from the cosmetics, film, and fashion sectors.

IMATS in Los Angeles is not only a significant local event but also part of a series of international events held in various cities worldwide. This underscores its global significance in the make-up industry.

In summary, IMATS Los Angeles is more than just a fair; it is a center for education, inspiration, and networking in the world of make-up. The Pasadena Convention Center, known for its easy accessibility and central location in Pasadena, provides the ideal setting for this spectacular event.

The IMATS Los Angeles in Pasadena took place from Saturday, 20. January to Sunday, 21. January 2024.