Arabian Travel Market Dubai

The Arabian Travel Market (ATM) is an international trade fair for the travel and tourism industry in the Middle East. Held annually at the prestigious Dubai World Trade Centre (DWTC), the event has established itself as a key platform for tourism professionals since its inception in 1994. Today, the acronym ATM represents more than just the name of the event—it has come to symbolize a dynamic, forward-looking hub for global travel trends. The event is organized by RX UK Reed Exhibitions Ltd., a leading global trade fair organizer known for delivering events of the highest quality.

At the heart of the Arabian Travel Market lies its central theme, which highlights the importance of global connectivity, technological innovation, and sustainable development in shaping the future of tourism. The focus extends beyond international travel flows to include the deep interconnection between destinations, cultures, and industries—with the goal of shaping a responsible and efficient tourism landscape for the years ahead.

ATM showcases a diverse range of exhibitors from across the travel and hospitality sector. These include hotels, tour operators, cruise lines, technology providers, tourism boards, as well as specialists in business travel and medical tourism. The event not only offers a comprehensive overview of current products and innovations but also serves as a key venue for knowledge exchange and high-level business networking.

A major highlight of the fair is its multi-faceted conference program, presented across three main stages. The Global Stage addresses cross-industry developments and key market trends. The Future Stage focuses on forward-looking topics such as artificial intelligence and digital innovation, which are set to transform the travel experience. Meanwhile, the Business Events Stage provides hands-on insights into business travel and the MICE sector (Meetings, Incentives, Conferences, Exhibitions).

ATM attracts a global audience of industry professionals, including representatives from tourism, event planning, hospitality, and senior decision-makers from ministries, marketing organizations, and tech companies. It forms a core part of RX’s international portfolio of trade shows, which spans multiple markets worldwide.

Dubai, as a gateway between East and West, offers an ideal setting for an event of this scale. With its state-of-the-art exhibition facilities, excellent infrastructure, and global connectivity, the Dubai World Trade Centre provides the perfect venue. Its central location in the heart of the city, combined with convenient access via public transport, taxi, or shuttle services, further reinforces the event’s international stature.

The Arabian Travel Market is therefore not only a must-attend event for industry professionals, but also a reflection of the dynamic, interconnected, and forward-thinking future of global tourism.

The 31st Arabian Travel Market takes place on 4 days from Mon., 28.04.2025 to Thur., 01.05.2025 in Dubai.